WEBSITE BRIEF TEMPLATE
From Sussex Webmasters: https://www.sussexwebmasters.com/guides/website-brief-template
Fill in what you can. Short answers are fine. Leave blanks if you are not sure.

1. ABOUT YOUR BUSINESS
Business name:
What you do, in one sentence:
How long you have been trading (or "just starting"):
Sole trader / limited company / other:

2. WHAT THE WEBSITE NEEDS TO DO
The main thing you want visitors to do (call, book, request a quote, buy, visit):
Other things it should do:
How you will know it is working (for example, 5 enquiries a month):

3. YOUR CUSTOMERS
Who your best customers are:
What they usually ask before they book or buy:
Why they choose you over others:

4. SERVICES OR PRODUCTS
List each service or product, with a starting price if you are happy to publish one:
-
-
-
Which ones you want more of:

5. WHERE YOU WORK
Towns or areas you cover:
Do customers come to you, or do you go to them?
Opening hours or availability:

6. PAGES YOU THINK YOU NEED
(Example: Home, Services, About, Gallery, Contact)

7. WHAT YOU ALREADY HAVE
Logo: yes / no
Photos of your work: yes / no / some
Reviews (where): 
Qualifications, registrations or insurance to show:
Existing website or social pages (links):
Domain name (if you own one):

8. FEATURES
Contact form / online booking / payments / online shop / quote form with photo upload / WhatsApp button / other:
Booking or payment software you already use:

9. LOOK AND FEEL
Three websites you like (any industry) and what you like about them:
-
-
-
Colours or styles to avoid:

10. PRACTICAL DETAILS
Budget range:
Ideal launch date:
Who will update the website after launch (you, us, someone else):
Anything else we should know:

Send your brief to mo@sussexwebmasters.com or through https://www.sussexwebmasters.com/contact